The media is in a frenzy about the potential for self-driving cars, but is that really where all the money is? Connected cars are able to provide a ton of data about user habits, and prove to be a significant source of revenue for car companies. Targeted ads in vehicles alone are expected to be a global market of roughly $2.2 billion by 2020, according to Gartner. Moreover, connected cars create a sense of loyalty - participants in GM’s OnStar platform were 12% more likely to buy a Chevrolet than other owners. Check out our infographic for more compelling data about the future of connected vehicle monetization.
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